Are You Prepared for 2013?
Some marketing executives believe the next five years will be similar to the last five years. That’s a dangerous assumption if you take into account the rapid growth rates of technology and data. In...
View ArticleDecisioning in Volatile Times–Probability, Intuition or Inaction?
No doubt, we live in volatile times. The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important...
View ArticleIs Inventory Still Evil?
“Inventory is bad, inventory is evil,” finance and operations professors intone across business schools worldwide. And every B-school graduate knows companies should balance enough inventory to meet...
View ArticlePredicting the Future? Anchor’s Aweigh!
Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of...
View ArticleNo Magic Beans, No Magic Formulas
Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black Scholes, Gaussian...
View ArticleWhat Marketers Can Learn from Walt Disney’s EPCOT Project
Walt Disney’s Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney passed away before his project became reality, EPCOT offers...
View ArticlePerishing for Lack of Vision
Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most...
View ArticleWhy Capacity Management Matters to Marketers
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers...
View ArticleWhen Strategic Planning Gets Locked in the Basement
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today’s volatile and chaotic marketplace, some executives argue that...
View ArticleClik here to view.
Of Risk Control and Thanksgiving Turkeys
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey,...
View ArticleRecognize the Signs of Contagion
Think back to January 2008. Was your company prepared for the coming financial crisis that would happen later that year with Bear Stearns and Lehman Brothers collapsing? Even better, look further back...
View Article5 Strategies for Surviving Contagion
In a tightly interdependent global economy, information is exchanged everyday between people, communication networks and computers. Sometimes the information flow is benign or favorable. However, when...
View Article
